In practice, typesetting is what web designers have done for years in selecting, sizing, and spacing type, shaping layouts, and to some extent in choosing markup. We need to recognize typesetting – the term and the craft – because it is our heritage to keep. Design, in particular, is a practice resonant with our love for empathy, harmony, and attention to detail. And typesetting, the act of imbuing a text with our design ideals, is the key to handcrafting websites.